Naming rights agreements are a type of sponsorship deal in which a company pays a fee to an entity to use their brand name for a certain property or facility. These deals can range from small local agreements to large international agreements and can be extremely lucrative for both companies involved.
The most expensive naming rights deal to date is the agreement between AT&T and the Dallas Cowboys football team. In 2013, AT&T agreed to pay the team $17 million per year for the next 30 years for the naming rights to the team’s new stadium. This works out to a total of $510 million over the life of the agreement, making it the most expensive naming rights deal ever.
The second most expensive naming rights deal was a 10-year agreement between the home of the NHL’s Minnesota Wild and 3M. The agreement was worth $240 million and was signed in 2016. This is followed by a 15-year agreement between the Dallas Mavericks and American Airlines for $195 million.
Other notable naming rights deals include the agreement between the Arizona Diamondbacks and Chase Field (worth $155 million over 25 years), and the agreement between the University of Minnesota and TCF Bank (worth $100 million over 25 years).
Naming rights deals are a great way for companies to increase their brand visibility, while also providing funding for important projects. With the rapid growth of the sports industry, these deals are becoming more popular and more expensive than ever before.
The Biggest Naming Rights Deals: What Are The Most Expensive?
The biggest naming rights deals can be some of the most expensive business deals in the world. Companies often pay large sums of money to secure naming rights to stadiums, arenas, events, and other properties. The following list of the world’s biggest naming rights deals provides a glimpse into the huge amounts of money that companies are willing to spend in order to associate their brand with a particular entity.
The most expensive naming rights deal ever was the $1.6 billion deal between AT&T and the naming rights for the Texas Rangers baseball stadium, Globe Life Park in Arlington. This is followed by a number of other deals which have seen companies pay hundreds of millions of dollars for naming rights.
The following table shows some of the biggest naming rights deals, sorted by the amount of money that was paid to secure the rights:
| Company | Property | Amount Paid |
|---|---|---|
| AT&T | Texas Rangers baseball stadium (Globe Life Park in Arlington) | $1.6 billion |
| Citigroup | New York Mets baseball stadium (Citi Field) | $400 million |
| HSBC | National Football League stadium (HSBC Arena) | $325 million |
| Verizon Communications | National Football League stadium (Verizon Center) | $250 million |
| Anschutz Entertainment Group | National Football League stadium (StubHub Center) | $200 million |
These deals illustrate the immense value that companies place on the opportunity to associate their brand with high-profile stadiums, arenas, and events. It is clear that the biggest naming rights deals can be some of the most expensive business deals in the world.
Exploring the Biggest Corporate Naming Rights Deals: The Most Expensive Ones
When it comes to corporate naming rights deals, the most expensive ones are often the most impressive. From stadiums to entire cities, some of the biggest companies have signed some of the most noteworthy naming rights deals in recent memory. Let’s take a look at some of the largest and most expensive corporate naming rights deals.
One of the biggest corporate naming rights deals in recent memory was signed between AT&T and the City of Dallas, TX. The agreement, which was signed in 2013, was worth a staggering $19 million over 10 years. As part of the agreement, AT&T will have naming rights to a variety of public facilities in Dallas, including the city’s convention center and its main airport. In addition, AT&T will also have the right to advertise its products on Dallas city-owned property, including billboards and digital displays.
Another major corporate naming rights deal was signed between Allianz and the San Francisco 49ers in 2014. The agreement, worth $220 million over 20 years, gave Allianz naming rights to the football team’s new stadium. The deal also included a variety of other benefits for Allianz, such as access to VIP areas, tickets, and the ability to advertise at the stadium. Additionally, Allianz will be able to use the 49ers branding on all of its products and services.
One of the largest corporate naming rights deals ever signed was between Emirates and Arsenal Football Club. The deal, which was signed in 2004 and is worth a whopping £150 million, gave Emirates naming rights to Arsenal’s stadium for a period of 15 years. As part of the agreement, Emirates also had the rights to advertise its products and services at the stadium, as well as exclusive access to the stadium’s VIP areas.
Finally, we have the biggest corporate naming rights deal ever signed: A 20-year, $1.6 billion agreement between Mercedes-Benz and the Atlanta Falcons. As part of the deal, Mercedes-Benz will have naming rights to the NFL team’s new stadium, as well as exclusive access to the facility’s VIP areas and the ability to advertise its products and services throughout the stadium.
These are just a few of the largest and most expensive corporate naming rights deals in recent history. While these deals are certainly impressive, they are likely just the beginning as more and more companies are looking to get in on the naming rights action.
Here is a list showing the most expensive corporate naming rights deals:
| Corporation | Price | Duration |
|---|---|---|
| AT&T | $19 million | 10 years |
| Allianz | $220 million | 20 years |
| Emirates | £150 million | 15 years |
| Mercedes-Benz | $1.6 billion | 20 years |
The most expensive naming rights deal was signed by US Bank for the stadium of NFL team, the Minnesota Vikings, for a reported $220 million over 25 years.
The Minnesota Vikings naming rights deal is the most expensive because of the length of the contract and the amount of money paid.
The company that signed the most expensive naming rights deal is US Bank.
The Minnesota Vikings naming rights deal is for 25 years.
The Minnesota Vikings naming rights deal is worth a reported $220 million.
The most expensive naming rights deal is signed with the Minnesota Vikings of the NFL.
The most expensive naming rights deal was signed in 2018.
The sponsor of the Minnesota Vikings naming rights deal is US Bank.
The Minnesota Vikings naming rights deal provides US Bank with the right to name the stadium.
The Minnesota Vikings naming rights deal is a sponsorship partnership.