What Is The Largest Demographic Of Craft Beer Drinkers?

Craft Beer is becoming increasingly popular among beer drinkers of all ages, with growth in the industry outpacing the overall beer market. But what is the largest demographic of craft beer drinkers?

According to a 2017 survey by the Brewers Association, the largest demographic of craft beer drinkers is Millennials, aged 21-34, who make up 38% of the craft beer market. This is followed by Gen Xers, aged 35-54, at 28%, and Baby Boomers, aged 55+, at 25%. The remaining 9% of craft beer drinkers were categorized as “other.”

Surveys have also shown that craft beer drinkers tend to be more affluent than the general population. In the 2017 survey, 35% of craft beer drinkers had an income of $75,000 or more, while only 25% of the general population was in that income category.

Craft beer also has much higher levels of male drinkers than female. The 2017 survey found that 75% of craft beer drinkers were male, while only 25% were female. This is in contrast to the overall beer market, which is approximately 43% female.

Craft beer drinkers tend to be more educated than the average beer drinker, with 65% of craft beer drinkers having a college degree, compared to 37% of the overall beer market. They also tend to be more health conscious, with 54% saying they pay attention to calories and carbohydrates when choosing a beer.

Overall, the largest demographic of craft beer drinkers is Millennials. This is followed by Gen Xers and Baby Boomers. Craft beer drinkers tend to be more affluent and educated than the overall beer market, while also being more male-dominated.

Who Makes Up The Largest Demographic Of Craft Beer Drinkers?

Craft Beer is experiencing a surge in popularity throughout the world, and it’s easy to see why. From a variety of styles and flavors, to unique ingredients and small batch production, craft beer offers beer drinkers something different and exciting. But who are the largest demographic of craft beer drinkers?

According to a recent survey by The Brewers Association, the largest demographic of craft beer drinkers is men between the ages of 21 and 35. This group accounted for almost three-quarters of all craft beer sales. The survey also discovered that the majority of craft beer drinkers are college-educated and have above-average incomes. This suggests that craft beer drinkers are more likely to have the disposable income to purchase craft beer.

What’s more, the survey found that craft beer drinkers tend to be more adventurous and experimental than other beer drinkers. They are more likely to try new styles and flavors, as well as seek out unique and limited edition beers. This could explain why craft beer sales have been steadily increasing over the past few years, even as overall beer sales have declined.

While the 21-35 age group is the largest demographic of craft beer drinkers, other age groups are also beginning to embrace craft beer. The survey found that craft beer drinkers aged 36-50 and 51-65 are growing in number. This is likely due to the increasing availability of craft beer in more traditional outlets, like supermarkets and convenience stores.

Craft beer also has a growing presence in the on-premise market, with an increasing number of craft beer bars and taprooms popping up around the country. This has made craft beer more accessible and easier to try, which could explain the growing popularity among older age groups.

Ultimately, craft beer drinkers come from a variety of backgrounds and ages, but men aged 21-35 are still the largest demographic. As craft beer continues to grow in popularity, it’s likely that this age group will remain the largest craft beer drinkers for the foreseeable future.

Understanding The Craft Beer Drinking Habits Of Millennials

For the past few years, the craft beer industry has exploded in popularity. The growth of craft beer has been driven primarily by millennials, the largest demographic of craft beer drinkers. In this article, we will take a closer look at the craft beer drinking habits of millennials and how they have shaped the craft beer industry.

When it comes to craft beer, millennials are more likely to seek out craft beer for its unique flavors and aromas, as opposed to the mass-produced lagers and ales that are typically found in chain stores. Millennials are also more likely to pay a premium for craft beer, as they view it as an experience rather than a commodity. Craft beer bars and pubs are the preferred places to purchase craft beer, with millennials favoring smaller, independent establishments that offer a unique selection of craft beers.

Millennials are also more likely to experiment with different beer styles and to pair craft beer with food. While traditional beer styles such as pilsners, stouts, and lagers are still popular among millennials, they are also likely to explore less traditional beer styles such as sour beers, IPAs, and fruit beers. Millennials are also more likely to pair craft beer with food, which can often enhance the flavors of the beer. Furthermore, craft beer festivals and events are popular among millennials, as they provide the opportunity to sample a variety of beers from different breweries.

When it comes to the cost of craft beer, millennials are more likely to be willing to pay a premium for craft beer than other generations. Craft beer typically costs more than mass-produced beers, so millennials are more likely to look for high-quality beer at competitive prices. Millennials are also more likely to seek out special editions of craft beers, as well as seasonals and experimental styles.

In conclusion, the craft beer drinking habits of millennials have had a significant impact on the craft beer industry. Millennials are more likely to pay a premium for craft beer, experiment with different beer styles, and pair craft beer with food. Furthermore, they are more likely to seek out special editions and experimental styles, as well as attend craft beer festivals and events. Thus, the craft beer industry has benefited greatly from the influx of millennials who are passionate about craft beer.