Wrigley Field, the home of the Chicago Cubs, is still sponsored by Wrigley. The naming rights of the field are owned by the Wm. Wrigley Jr. Company, which is part of the Mars, Inc., conglomerate. The company has held the naming rights for over 95 years. In addition to the naming rights, Wrigley is also the exclusive provider of the official gum, chewing gum, and candy inside the stadium and in the concession stands.
The relationship between Wrigley and the Chicago Cubs is a long one. Wrigley has been a part of the team since 1914, when the company purchased the naming rights to the ballpark then known as Weegham Park. Wrigley then renamed the ball park to Wrigley Field in 1926, a name that has stuck ever since.
The Wrigley Company has a long standing commitment to the Chicago Cubs and Wrigley Field. In the most recent agreement between the two entities, Wrigley has committed to a multi-year sponsorship package that will include branded content, signage, and sponsorship commercials throughout the ballpark. The package also includes a new chewing gum flavor for Cubs fans called Cubs Fizz, which is exclusive to Wrigley Field. Additionally, Wrigley has committed to developing programs that will engage fans and increase the popularity of the ballpark.
Wrigley Field has been and will continue to be one of the most iconic ballparks in the world. The partnership between Wrigley and the Chicago Cubs has been a key factor in the success of Wrigley Field. With the recent sponsorship agreement, Wrigley has reaffirmed its commitment to the Cubs and Wrigley Field and their supporters.
The History of Wrigley Field’s Wrigley Sponsorship
Although Wrigley Field is one of the most iconic stadiums in the United States, its sponsorship from the Wrigley Company is relatively new. The Wrigley Company took over the naming rights for the stadium in 2003, after it had gone through several other owners since it was established in 1916. Since its acquisition, the Wrigley Company has remained the primary sponsor of the stadium, with several other corporate sponsors also having their names featured on the stadium.
The first corporate sponsorship of Wrigley Field was in 1934, when the American Footwear Company began to advertise their brand on the stairs that lead to the upper deck. By the 1950s, a number of different companies had their names advertised on the stadium, including American Airlines, Coca-Cola, and Miller Brewing Company. However, by the 1980s, these companies had all dropped their sponsorship, and the stadium was simply known as Wrigley Field.
The Wrigley Company took over the naming rights in 2003, and the stadium was then officially renamed Wrigley Field, Home of the Cubs. As part of the agreement, the company agreed to pay a one-time fee of $2.5 million as well as an annual fee of $200,000 to secure the naming rights. The company also agreed to make additional investments to improve the stadium and upgrade the facilities.
Since the Wrigley Company took over the sponsorship of Wrigley Field, there have been several changes to the stadium. The Wrigley Company has invested millions of dollars into the stadium, including the installation of a new video board as well as additional seating and a new scoreboard. The company has also invested in the renovation of the surrounding area, adding more restaurants and retail outlets to the area.
The Wrigley Company has also extended its sponsorship to other parts of the stadium, including the Cubs’ home ballpark. The company has sponsored the Cubs’ season ticket prices, as well as the Cubs’ Wrigley Field Classic game, which is held every year in April. The company has also sponsored several concerts and events at the stadium, including the World Series and the All-Star Game.
The Wrigley Company’s sponsorship of Wrigley Field has been a vital part of keeping the stadium a popular attraction in the city of Chicago. The company has provided financial support to the stadium and helped to improve the overall experience for fans. As a result, the Wrigley Company is still the primary sponsor of Wrigley Field and continues to be a key part of the Cubs’ success.
| Year | Sponsor |
|---|---|
| 1934 | American Footwear Company |
| 1950s | American Airlines, Coca-Cola, Miller Brewing Company |
| 1980s | None |
| 2003 | Wrigley Company |
In conclusion, the Wrigley Company has been the primary sponsor of Wrigley Field since 2003, investing a significant amount of money to improve the stadium and the surrounding area. The company has also sponsored a number of events at the stadium, including the World Series and the All-Star Game. As a result, the Wrigley Company is still the primary sponsor of Wrigley Field and continues to be a key part of the Cubs’ success.
The Current Wrigley Sponsorship Status at the Iconic Ballpark
The iconic ballpark of Wrigley Field has been in existence since 1914 and is an integral part of the Chicago Cubs’ history. However, the venue has recently changed its sponsorship status. For many years, Wrigley Field was sponsored by the Wrigley gum company. However, in 2014, the Chicago Cubs announced that the venue would no longer be sponsored by the Wrigley gum company.
Instead, Wrigley Field has adopted a new sponsorship deal with Under Armour. The Under Armour sponsorship agreement states that the company will be the exclusive apparel provider for the Chicago Cubs for the next decade. Under Armour will be the exclusive uniform partner for the Cubs, providing uniforms for their team, as well as casual apparel, for their fans. The agreement also provides Under Armour with advertising, signage, and promotional opportunities throughout the ballpark.
In addition to the Under Armour sponsorship, Wrigley Field has also signed agreements with other companies, such as PepsiCo, Anheuser-Busch, and the Chicago Tribune. These companies will provide signage, promotional giveaways, and other items throughout the ballpark. Additionally, Wrigley Field has also signed agreements with several local businesses for promotional opportunities.
The new sponsorship deals for Wrigley Field are important for the Chicago Cubs, as they will provide the team with additional revenue. This additional revenue can be used to help fund new players, improvements to the ballpark, and other operations. Additionally, the new sponsorship deals will help to improve the fan experience at Wrigley Field. The new companies will provide promotional giveaways and other items to enhance the experience for the fans.
The current sponsorship status of Wrigley Field is beneficial to both the Chicago Cubs and the fans. The new partners will provide the Cubs with additional revenue and improve the overall fan experience. Furthermore, this new sponsorship status will ensure that Wrigley Field remains an iconic venue for many years to come.
Yes, Wrigley Field is currently sponsored by Wrigley and has been since 1926.
Wrigley currently provides a naming rights sponsorship to Wrigley Field.
Wrigley has sponsored Wrigley Field since 1926.
The sponsorship agreement has been updated and changed over the years, but Wrigley remains the primary sponsor of Wrigley Field.
Other businesses may partner with Wrigley Field, but Wrigley is the primary sponsor.
Wrigley Field hosts Chicago Cubs baseball games, concerts, and other special events.
Other teams may use Wrigley Field for special events, but the Chicago Cubs remain the primary tenants.
Wrigley Field has a capacity of 41,649.
Wrigley offers special discounts and promotional opportunities to its sponsors.
Sponsoring Wrigley Field provides both visibility and exposure opportunities for sponsors, as well as access to exclusive events.